Furniture industry will focus on developing rural market in the future
Source: the original author: admin released: May 26, 2012 Click:
??? With the country's emphasis on the rural market, as well as the increasing demand of rural consumers for household products, many businesses began to realize that the rural market has become a must, and rural areas are bound to become the key development direction of furniture industry in the future. 400 billion, which is amazing enough, and it is the annual market profit of the wardrobe industry. The wardrobe, the "last cake of customized furniture", is gradually becoming a powerful driving force for the diversified development of building materials, electrical appliances and other enterprise giants. Not only do hardware and cabinet enterprises are flocking to, home appliances, flooring, furniture enterprises are also covetous. The competition of customized wardrobe is increasingly fierce, who can be the biggest beneficiary of this cake? What is the impact of the entry of layman giants on the overall wardrobe industry? The era of big home is coming. At present, the overall wardrobe industry is in rapid development. Household appliance giants cross into the wardrobe industry. In addition to focusing on the huge development prospect of the wardrobe industry, the household appliance enterprises also need to integrate the household appliances with the wardrobe to realize the concept of "overall home". This is also an important reason why the wardrobe attracts these enterprises. With fierce competition, thin profit and refined operation, the household appliance industry has been highly mature after many rounds of reshuffle. The domestic urbanization rate is growing at a rate of 1% every year, which has become the main source of the rapid expansion of the overall wardrobe Market. The "big industry, small enterprise" pattern of the wardrobe market is exactly the driving force for home appliance giants to occupy the wardrobe industry. In the era of big home furnishing, furniture industry will focus on developing rural market in the future. Xie Dengfeng thinks that under the background of diversified market, single product has not much attraction for household appliance enterprises. In order to seek better development, household appliance giants have entered the wardrobe industry to better highlight their own advantages and expand their influence and market share. Opportunities and challenges coexist, home appliance giants have the channel advantages of the third and fourth level market, advanced management experience, brand operation and rich capital, which have brought great impact to the wardrobe industry. As we all know, restricted by the characteristics of customized products, the huge production pressure makes wardrobe enterprises tired of coping with it, and also limits the growth speed of enterprises. How to carry out large-scale production of customized products is not only a problem for enterprises, but also a problem for the industry. Now, the cabinet has made great progress in the large-scale production, and the floor, bathroom, home appliances and other industries are the samples of large-scale production, their entry will bring more ideas to solve the overall scale production of wardrobe. From the product point of view, the new entrant's understanding of wardrobe products is different from that of traditional wardrobe enterprises. Taking kelani home furnishings as an example, the pricing method of kelani's products is different from the projection area or unfolded area pricing method commonly used by traditional wardrobe enterprises, and adopts the method of pricing separately according to the cabinet, drawer, hardware and other modules, and then summarized into the total product price. In the immature period of the industry, new entrants are likely to change the original appearance and development direction of the wardrobe industry.